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Learn the full project if you have the password
Developed a mobile guidance tool from 0 to 1, with an expected launch in Q4.
In the summer of 2024, I interned with the Lyft Driver team at the San Francisco office. During this time, I developed a tool that guides drivers to more optimal locations, increasing their chances of receiving ride requests.
I completed the full product design cycle, from scoping with PMs to gathering user feedback with UXR and refining designs based on engineering constraints.
Biggest challenge:
Consider interactions and fit the tool among 10+ other driver guidance tools.
Learnings & Reflections
Value but Critically Evaluate User Feedback
During feedback sessions, drivers expressed a preference for more information to make informed decisions. However, when updating designs, I realized drivers might prefer less information while driving to avoid distractions. I learned that while their feedback is valuable, not all of it should be implemented. As a design, I should balance user feedback with practical design considerations.
Strategic Thinking in the Big Picture
While developing a guidance tool, I learned to think beyond individual features and consider how new tools fit into the entire product suite. I aimed for our tool to stand out without overshadowing existing guidance products, fostering a strategic approach to product integration.
Exploring Technical Feasibility Through Collaboration
In this project, I collaborated closely with engineers and product managers to explore what can we send within existing algorithms. As a designer, I served as a bridge, connecting user insights with technical constraints to find solutions that were both user-friendly and technically achievable.
Following but Innovating Within Design Systems
Using a sophisticated design system for the first time was challenging but educational. I had to determine when to adhere strictly to existing components and when to propose new ones. This required a deep understanding of the design system’s guidelines and the ability to innovate within its constraints.
Balance Feedback from Different Stakeholders
Working on a product with a rich history required reviewing previous iterations to avoid past mistakes. Consulting with senior and staff designers was invaluable, but sometimes differing opinions led to confusion. Over time, I developed the ability to balance these perspectives, evaluate trade-offs, and advocate for my design decisions with a well-supported rationale.